Consumer Discretionary
Three strategies that could win whatever the outcome of Britain's referendum on EU membership. And what to look out for in the final days before the vote.
The overall retailing sector is still struggling with aggressive price discounting, as the retail price deflator hit its lowest level since the 1990s. Consumers have a high propensity to save, which is making it difficult for traditional retailers to manage and budget. The contraction in intermodal railcar shipments and rising retail inventory-to-sales ratios reinforce that conditions remain extremely difficult. However, there are some bright spots. Yesterday's retail sales report showed that pharmacies are enjoying a boom in top-line growth, while hypermarkets are finally regaining traction. On the flipside, restaurants continue to lose sales momentum, which bodes particularly ill for profitability given that labor costs are running at a high-single digit inflation rate (please see Monday's Weekly Report for more details). We are negative on retailers, with the exception of hypermarkets and retail drug stores, both of which warrant above benchmark status.
Media stocks have been through a choppy consolidation phase in recent years, as investors digest competitive threats and changing consumption habits. However, evidence is materializing that media companies are through the worst. Specifically, value has been restored to the S&P movies & entertainment (ME) index. Consumers continue to demonstrate a healthy appetite for content consumption: personal spending on recreation and electronics has reaccelerated as a share of total outlays. While, cord cutting, skinny pay TV packages and OTT threats have cast a dark cloud over both content creators and cable companies, evidence suggests that gloom has been excessive. Personal spending on cable services is hitting new highs in level terms, even excluding price increases, and is soaring in growth rate terms. Importantly, other elements of the industry are strong. Recreation spending is growing at a mid-single digit rate, in real terms, underscoring that both movie and theme park admission traffic is healthy. That is facilitating aggressive price hikes, as evidenced by the surge in the CPI for entertainment. Against this solid revenue backdrop, wages are barely growing, a recipe for profit margin resilience. We recommend using price weakness and near-term volatility to augment positions to overweight, which brings our overall consumer discretionary sector weighting up to neutral.
This week's report discusses whether bad news is good news for stocks, or a potential restraint. Tumbling long-term yields argue for augmenting consumer discretionary sector weightings, <i>via</i> the movies & entertainment group.
The previous Insight showed that the S&P hotel index was in a sustained downtrend, with bearish technical and valuation indications for future relative performance trends. Fundamental forces also argue for caution. Consumer spending growth at hotels is cooling in absolute terms, and plunging compared with overall personal outlays (third panel), with more downside ahead based on the persistent rise in consumer's marginal propensity to save. With travel budgets under stress, hotels are unable to lift selling prices, and are losing pricing power ground in real terms, i.e. relative to overall inflation. Against a backdrop of booming lodging construction, the odds of additional price concessions are rising. We reiterate our underweight stance. The ticker symbols for the stocks in this index are: BLBG: S5HOTL - CCL, RCL, MAR, HOT, WYN.
Despite whiffs of optimism regarding U.S. consumption trends, S&P hotel index relative performance is in a bear market. The share price ratio is well below its 40-week moving average, which itself is drifting lower, and cyclical momentum is contracting, as measured by the 52-week rate of change. Both valuations and technical momentum remain well above previous bear market troughs, warning that downside risks remain acute, particularly if profit drivers continue to sag, please see the next Insight. The ticker symbols for the stocks in this index are: BLBG: S5HOTL - CCL, RCL, MAR, HOT, WYN.
The housing market remains a bright spot within the U.S. economy, which is not yet fully reflected in relative share performance. For instance, the NAHB survey has massively outperformed the ISM composite, signaling that relative profit conditions are more favorable for housing (top panel). The latest data showed that new home sales have surged, and that homes purchased but not yet under construction are at their highest level since 2007. Importantly, while banks are tightening standards on C&I loans, they remain willing to make mortgage loans, and consumers are increasingly willing to take on residential-related debt. This is bullish from a cyclical perspective, particularly since housing starts and household formation have considerable room to run before hitting a saturation point. Stay overweight. The ticker symbols for the stocks in this index are: BLBG: S5HOME - DHI, LEN, PHM.
Chinese housing construction does not look excessive relative to the size of its rapidly growing urban population. On average, China's new urban construction has been about 500 units per 1000 new urban citizens in the past 10 years, roughly comparable to other countries, and is much smaller than Korea and Japan during the prime stage of their urbanization process.
This week <i>U.S. Equity Strategy</i> is sending you the latest <i>BCA Special Report</i>, where Mark McClellan and Anastasios Avgeriou tackle the questions of "Global Earnings Recession: How Deep? How Long?"