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Sports

Our Private Markets & Alternatives strategists expect colleges to open their athletic departments to private capital as revenue-sharing costs push programs into the red. Athletic departments generate significant revenue, but most operate on single-digit…

It is that time of year again for our annual Private Equity & Sports report. This year, we examine private capital's entry into college sports. Athletic departments generate significant revenue, but margins are under pressure. Colleges still hold untapped assets that private partners will help monetize.