Consumer Discretionary

China’s reopening, combined with a slew of pro-consumption policy stimuli, will likely boost household consumption by 10% in nominal terms in 2023 from a year ago. Some of the hardest hit service sectors during the pandemic will experience a strong recovery. Within the A-share market, investors should overweight the consumer discretionary sector versus the Chinese CSI300 benchmark.

We Introduce our new macro models for the Eurozone’s equity earnings, which include sectoral forecasts. Find out what they predict for the next six-to-nine months.

Several signs have emerged that the “bad news is good news” rally has run its course. Despite deteriorating economic data, the Fed is expected to maintain its “higher for longer” stance, disappointing the market. A rate cut is likely is only in case of a severe downturn, but that will not offer support to equities, until earnings growth bottoms. We recommend shifting a portfolio toward a defensive stance, and away from cyclicals at this juncture. We downgrade Auto to an underweight, and Capital Goods and Energy Equipment and Services to an equal weight.

The equity market is back to the 2019 level on an inflation-adjusted basis. However, it is still not cheap as it is not pricing in the possibility of a prolonged and deep earnings recession or a higher interest rates regime. Many areas of the market that appear cheap, are cheap for a reason. The only industries that are cheap because they are growing into their valuations are Energy and Airlines. We are upgrading Airlines to equal weight.

Global demand for new energy vehicles (NEVs) remains in a long-term uptrend, propelled by falling battery prices, improved driving range and an upgraded charging infrastructure. That said, diminishing policy support in China and Europe will spark a drop in the growth rate of global NEV sales to about 35% this year, down from about 60% last year. Global NEV-related stocks are likely to rise on a structural basis, but we recommend that investors wait for a better entry point given that valuations remain high.

2023 will be another challenging year for the US equity market, characterized by the Fed’s battle with inflation, slowing economic growth, and earnings contraction. The S&P 500 is likely to reach new lows in the first half of the year falling as much as 20-25%, only to rebound sharply in the second half, once all the bad news is priced in.

Airlines have staged an impressive recovery this year, exceeding all expectations. While companies are optimistic, we are cautious. Just as pent-up demand for travel will fade, headwinds from slowing growth and high inflation will intensify. While it is highly likely that Airlines will continue to rally into the yearend, we will stick to our underweight as our three-to-six-month outlook remains negative.

In this report we scrutinize the state of US consumer finances, which are a key driver of the Payment Processing Industry. We expect demand for services to pull back in the early 2023 on the back of still high inflation and tighter monetary policy. The payment processing companies thrive but live on borrowed time. We are overweight for now but monitor this position closely.

Feature Clean energy names rallied yesterday on the back of the news that a reconciliation deal was struck to support Biden’s fiscal package. The deal, which was dubbed the “Inflation Reduction Act Of 2022”, includes approximately $370 billion in clean energy spending as well as EV tax credits for both new and used cars.  The bill has been sent to President Biden for his signature. The bill is a boon to two of our long-term investment themes: “EV Revolution” and “Is It Time To Invest Green And Clean?”. In both reports, we argued that both themes were to benefit from the favorable legislative tailwinds thanks to this administration’s focus on climate change prevention policies. Since its inception in June 2021, the EV theme has outperformed the S&P 500 by 15%, while the “Green and Clean” theme is up 14% since the April 2022 inauguration report. When it comes to investing in green technology and EV, we recommend investors continue to treat them as long-term thematic calls. Technological innovation themes are intrinsically risky: They are rarely immediately profitable and require both continuous investment and technological breakthroughs to succeed. As such, they are fickle over short term but pay off over a longer investment horizon. On a tactical basis both EV and clean energy stocks may be ripe for a pullback after a robust rally (Chart 2). Chart 1 On The Clean Energy Deal On The Clean Energy Deal Chart 2 On The Clean Energy Deal On The Clean Energy Deal     Thematic themes are best captured either via an ETF or a custom basket. Green energy ETFs are TAN, FAN, RNRG, CTEC, RAYS, and WNDY. Electric vehicle ETFs are ARKQ, IDRIV, DRIV, and KARS (See appendix for details). Bottom Line: We reiterate our structural preference for green technology and EV stocks on the back of strong legislative support and a continuous push for innovation and affordability. Appendix Table 1 On The Clean Energy Deal On The Clean Energy Deal Table 2 On The Clean Energy Deal On The Clean Energy Deal

Executive Summary Rebounding Chinese Auto Sales Chinese Infrastructure Investment Growth: A Slowdown Ahead Chinese Infrastructure Investment Growth: A Slowdown Ahead China’s stimulus for auto purchases and an easing global auto chip shortage will lead to about a 10% recovery in domestic auto sales in 2022H2 from a year ago. Next year, we expect Chinese auto sales to grow only modestly (under 5%).  The share of new energy vehicles (NEVs) in auto sales is rising rapidly in China, crowding out internal combustion engine vehicles (ICEVs) at a fast rate. China is becoming more competitive in global auto manufacturing given its edge in NEV battery technologies and autonomous driving. Production of NEVs and the installation of NEV charging poles will expand rapidly. Yet, given the still-high valuation of these stocks, we will look to buy into these sectors at a better price entry point. Bottom Line: Chinese onshore and offshore automobile stock prices have risen sharply in the past couple of months on the expectation of improving car sales. Our bias is that the rally has been too fast and gone too far. Investors should wait for a pullback before they buy. Feature Chinese total auto sales contracted by 12% year on year in the first five months of this year due to a deep 24% contraction in non-NEV sales. In stark contrast, Chinese NEV sales have more than doubled during the same period. However, the 1-million-unit increase in NEV sales failed to counteract the 2.4-million-unit loss in non-NEV demand. This raises two questions. Why have NEV sales skyrocketed at a time when non-NEV sales have tanked? Will Chinese auto sales recover in 2022H2 and 2023? If so, then how strongly will the recovery be? The answer to the first question lies in a major auto chip allocation strategy that many Chinese auto producers adopted last year. Under limited semiconductor supplies, auto producers in China prioritized the use of chips in their production of NEV models – which have higher profit margins –over traditional vehicles. The greater availability of NEVs than ICEVs has meant an increase in sales of the former and a deep contraction in the latter in 2022H1. Chart 1Chinese Auto Sales: A Recovery Ahead? Chinese Auto Sales: A Recovery Ahead? Chinese Auto Sales: A Recovery Ahead? For the second question, we believe that China’s stimulus package to boost auto sales and an easing global auto chip shortage will lead to about a 10% recovery in auto sales in 2022H2 from a year ago. On the other hand, growth in 2023 will be very modest (under 5%). Accordingly, the daily data of Chinese retail auto sales have already shown a strong rebound in the total sales of NEVs and ICEVs in the last three weeks of June (Chart 1). Auto Sales In China: A Gradual Recovery     China’s auto sales are set to have a gradual recovery in 2022H2. We expect auto sales to reach 26.2-26.8 million units by the end of this year, with NEV and non-NEVs rising to 5-5.3 million units and 21.2-21.5 million units, respectively1 (Chart 2). The reasons for our positive estimates include policy stimulus, improving technological advancement of NEVs, as well as an easing in the global auto chip shortage. First, the government has issued a flurry of policies since late May attempting to boost domestic auto demand. As Chart 1 shows, these policies have proved effective, at least for now. In previous episodes of stimulus aimed at boosting auto sales in 2009-2010, 2016-2017, and 2019-2021, authorities had implemented similar supportive measures. While the stimulus worked well in the first two episodes, it was not effective in 2019-2021 (Chart 3).   Chart 2Auto Demand In China: A Gradual And Moderate Rebound Auto Demand In China: A Gradual And Moderate Rebound Auto Demand In China: A Gradual And Moderate Rebound Chart 3Policy Stimulus Will Help Lift Chinese Auto Demand Policy Stimulus Will Help Lift Chinese Auto Demand Policy Stimulus Will Help Lift Chinese Auto Demand Box 1 shows our summary of those auto stimulus and a comparison of these episodes. Of all these policies, we believe that a sales tax reduction2 on certain vehicles has proved to be the most effective policy as it directly reduced the prices of these vehicles. In 2022H2, this policy will mainly benefit ICEVs sales as NEVs will continue to enjoy a full exemption from the 10% vehicle purchase tax. The government is also considering an extension of the exemption for NEVs to the end of next year.  Box 1China’s Stimulus Package For The Domestic Auto Industry The Chinese Auto Market: On A Path To Recovery The Chinese Auto Market: On A Path To Recovery ​​​​​​​ This year’s stimulus is more comparable to the 2009 and 2016 episodes as they share the same reduction in the sales tax rate from 10% to 5%. The main difference is that this time the policy targets cars with 2-liter engines or smaller, while back in 2009 and 2016 this policy only applied to vehicles with capacity no bigger than 1.6-liters. This means a larger range of vehicles will benefit from the reduction. In short, the current policy will allow an additional 23% share of total vehicles sold to benefit from the stimulus. Please note that for the period of 2019-2021 there was no sales tax reduction. This may be one of the reasons for the lack of recovery in vehicle sales in this episode; Chinese auto sales contracted in both 2019 and 2020. Second, Chinese NEVs buyers have been enjoying government subsidies, albeit on a sliding scale since 2019. The amount of subsidy has been dropping by 10%, 20% and 30% in 2020, 2021 and 2022, respectively (Table 1). We expect NEV sales to rise as the subsidy is set to expire by the end of this year. This may induce some buyers to buy NEVs before the subsidy ends. Table 1Government Subsidy For NEV Purchase in China The Chinese Auto Market: On A Path To Recovery The Chinese Auto Market: On A Path To Recovery Chart 4NEVs Become More Appealing To Chinese Consumers NEVs Become More Appealing To Chinese Consumers NEVs Become More Appealing To Chinese Consumers In addition, NEVs are becoming increasingly appealing for auto buyers. This is due to longer travel mileage per battery charge, constant improvement in NEV related technologies, and an expanded charging/battery swap framework (Chart 4). Further, in comparison to traditional ICEVs, NEVs have become increasingly more equipped with functions such as autonomous driving, intelligent interconnection, and other software application-based services. NEVs will also become more integrated with intelligent and interactive networks. All these features will make NEVs more attractive to automobile buyers as well.  According to the McKinsey China Auto Consumer Insights 2021 report, Chinese consumers are more interested than ever in smart vehicle technologies, and they are willing to pay a premium for innovative features. 80% of consumers report that autonomous driving will be a key factor in their decision-making when they buy their next car. Meanwhile, 69% of consumers consider that over-the-air update technology (OTA) is an important feature, and 62% of those are willing to pay for it. Chart 5NEV Sales In China Are Not Very Sensitive To Gasoline Prices NEV Sales In China Are Not Very Sensitive To Gasoline Prices NEV Sales In China Are Not Very Sensitive To Gasoline Prices Rising oil and gasoline prices have also encouraged NEV sales in the past six-to-nine months. But we believe high fuel prices are relatively less important factors to NEV demand in China than in the US and EU. For example, in 2020H2, when oil prices were only around US$40-50 and domestic gasoline price were low, Chinese NEV sales still rose strongly during the same period (Chart 5). Third, the deep contraction in non-NEV sales in China in 2021 was partially caused by the global auto chip shortage. Global semiconductor chip shortages are likely to continue easing in 2022H2 as demand-supply gaps decrease across most components. Demand for consumer electronics is set to contract in the US and the EU in the next six-to-nine months. Hence, some capacity for PC and smartphone chips could be used to produce auto chips in the months ahead. Bottom Line: Government initiatives to boost auto sales, improving technological advancement of NEVs, and an easing of the global auto chip shortage will lift Chinese auto sales to some extent. Structural Auto Demand: A New Normal? Auto sales peaked in 2017 and are since down by 13%. Even if auto sales registered a modest recovery as we expect in 2022 and 2023, they will still be about 6% below their 2017 peak. The reasons why we do not expect a brisk auto sales recovery are as follows: Household (HH) income growth is very weak and the unemployment rate has been rising (Chart 6). HHs have considerable debt (Chart 7). With house prices not rising, and potentially deflating, HH willingness to take on more debt has declined. Chart 6Falling HH Income Growth And Rising Unemployment Falling HH Income Growth And Rising Unemployment Falling HH Income Growth And Rising Unemployment Chart 7HH Debt Burden Is Already High HH Debt Burden Is Already High HH Debt Burden Is Already High ​​​​​​ Wage/income growth has downshifted and narrowed its gap with interest rates on consumer loans. The cost HH debt has therefore risen relative to their income growth, making consumers less willing to take on more debt.   Reflecting downbeat consumer sentiment, the HH marginal propensity to consume has fallen to very low levels and has not shown signs of improvement (Chart 8). With the mediocre structural auto demand outlook in China, NEV sales will rapidly gain market share from non-NEVs (Chart 9). NEVs currently account for about 18% of total auto sales in China, still much lower than the country’s goal of 40% in 2030. Chart 8HH Willingness To Spend Is Low Chinese Consumers: Falling Willingness To Consume HH Willingness To Spend Is Low Chinese Consumers: Falling Willingness To Consume HH Willingness To Spend Is Low Chinese Consumers: Falling Willingness To Consume Chart 9Accelerating NEV Penetration In China Accelerating NEV Penetration In China Accelerating NEV Penetration In China Last week the EU passed a plan of a 2035 phase-out of new fossil fuel car sales. This is also a trend for China. Chinese auto makers such as Changan, BAIC Motor and Haima have already announced that they will stop ICEV production in 2025. Chart 10Decelerating Growth In Chinese Oil Demand Decelerating Growth In Chinese Oil Demand Decelerating Growth In Chinese Oil Demand Declining ICEV sales will lead to lower growth of these vehicles on the road (Chart 10). Consequently, gasoline and diesel demand growth from passenger and commercial autos will be decelerating in China in the coming years. Bottom Line: Passenger car demand in China will be settled in low single digit growth rates. The market share of NEVs will rise very fast at the expense of ICEVs. In turn, falling ICEV sales will result in slower growth in domestic petroleum demand.  China: Increasing Competitiveness Chart 11Increasing Competitiveness Of Chinese Auto Manufacturers Increasing Competitiveness Of Chinese Auto Manufacturers Increasing Competitiveness Of Chinese Auto Manufacturers China has become increasingly competitive in global auto manufacturing. This is a strong tailwind for the country’s auto exports. In fact, the country’s net exports of autos have been rising (Chart 11). China is the world’s largest auto producer and consumer, accounting for 32.5% and 32% of global auto production and sales, respectively. The country is also the world’s largest NEV producer. Chart 12China: The World’s Leading And Largest EV Battery Producer The Chinese Auto Market: On A Path To Recovery The Chinese Auto Market: On A Path To Recovery ​​​​​​​​​​​​​​The battery is the most important component of an NEV, and its technological progress holds the key to the speed of NEV penetration. China is the world leader in this battery technology. China’s CATL is currently the world's largest battery manufacturer, with a market share of 32.5%. CATL ranked first in the world for five consecutive years from 2017 to 2021. In addition, four out of the top ten global EV battery players are Chinese companies, with a total market share of 44%, up from 41% last year (Chart 12). Moreover, in late June, CATL launched its cell-to-pack (CTP 3.0) battery. With a record-breaking volume utilization efficiency of 72% and an energy density of up to 255 Wh/kg, it achieves the highest integration level worldwide so far, capable of delivering a range of over 1,000 km on a single charge. The CTP 3.0 batteries are expected to be mass produced and come onto the market in 2023. The development of charging/battery-swapping infrastructure will continue to be faster in China than in other countries/regions due to the country’s competitive advantage in NEV production, including batteries, as well as related policy support. For example, the number of total public & private charging poles rose at a compound annual growth rate of 50% in the past five years. This allows China to collect more NEV charging-related data, which could be used to improve the country’s NEV manufacturing process, charging pole production, and the country’s charging infrastructure development. This will help reduce the charging anxiety of Chinese NEV users. In terms of autonomous driving, five Chinese companies have been included in the world’s 10 best autonomous driving companies based on their technological edge, according to the global autonomous driving report released by the California Department of Motor Vehicles (DMV). In addition to test drives in the US, major Chinese NEV makers have also carried out test drives in China with long distances and more complicated driving conditions. For example, as of mid-March, Baidu Apollo’s autonomous driving has already exceeded 25 million kilometers. In comparison, the total test distance of autonomous driving of all autonomous driving test cars in California were only 6.4 million kilometers. Chart 13China: Faster NEV Penetration Versus Other Countries The Chinese Auto Market: On A Path To Recovery The Chinese Auto Market: On A Path To Recovery At 13.4%, the share of NEVs in total auto sales in China was high last year compared with other countries (Chart 13). The ratio has already risen to 21% in the first five months of this year. Bottom Line: China will become more competitive in global auto manufacturing given its edge in NEV battery technologies and autonomous driving. Investment Implications Chinese onshore and offshore automobile stock prices have risen sharply in the past couple of months, expecting improving car sales in the short-to-medium term (Chart 14). Our bias is that the rally has been too fast and gone too far. Investors should wait for a pullback before they buy. A shakeout in broader Chinese offshore and onshore stocks is likely due to the following (Chart 15): Chart 14Chinese Automobile Stock Prices: A Lot Of Good News Already Priced In... Chinese Automobile Stock Prices: A Lot Of Good News Already Priced In... Chinese Automobile Stock Prices: A Lot Of Good News Already Priced In... Chart 15...A Pullback Is Due ...A Pullback Is Due ...A Pullback Is Due Chart 16Look To Buy Chinese NEV-related Stocks Look To Buy Chinese NEV-related Stocks Look To Buy Chinese NEV-related Stocks China’s economy is still facing downward pressure due to a faltering property market, sluggish household income growth and consumption, falling export demand, as well as heightened risks of further COVID-induced lockdowns. Global equities have probably not completed their downtrend. It will be hard for Chinese stocks to continue rallying if global share prices continue to fall. That said, we have a bullish bias towards Chinese NEV producers. China’s NEV sector enjoys tailwinds from structurally strong demand and its technological edge, especially in batteries. Hence, we will look to buy Chinese NEV and battery stocks at a better price entry point (Chart 16).   Ellen JingYuan He Associate Vice President ellenj@bcaresearch.com   Footnotes 1     China Association of Automobile Manufacturers (CAAM) predicted Chinese auto sales to rise to 27.5 million units for the full year. We are a little bit less optimistic on that front. 2     The State Council of China is enacting 60-billion-yuan (US$9 billion) worth of tax cuts between June and December. The purchase tax on certain passenger vehicles will be reduced by half to 5% of the sticker price. The tax cuts target cars with 2-liter engines or smaller, priced at 300,000 yuan (US$ 44,800) or less. Strategic Themes Cyclical Recommendations