Sectors

The latest housing data paint a bullish picture for the S&P homebuilding index. New home sales are soaring, and are rapidly regaining as a share of total home sales. Demand for new homes is well supported by increased mortgage availability, rising credit scores and faster income growth. Importantly, faster demand has not yet translated into overproduction, as new home prices are soaring, which bodes well for homebuilder sales growth (third panel). The supply of new homes has recently ticked lower in absolute terms, and plunged in terms of months of supply (bottom panel). The surge in construction job openings reinforces that builders have sufficient backlog to aggressively add staff. In turn, that should boost confidence in the longevity of the housing upcycle, translating into a valuation re-rating. Stay overweight. The ticker symbols for the stocks in this index are: BLBG: S5HOME-PHM, DHI, LEN. Homebuilders Are A Solid Investment Homebuilders Are A Solid Investment

Leisure product relative stock performance is setting up for another leg up. The share price ratio endured a brutal bear market, becoming extremely oversold as company-specific woes caused a short selling frenzy. However, a major trend change occurred earlier this year, with cyclical momentum moving from massively oversold to extremely overbought, as measured by the 52-week rate of change. Overheated conditions have been unwound, and rising relative forward earnings estimates argue for a resumption of the uptrend. As discussed in Monday's Weekly Report, consumer purchasing power has improved markedly, and is driving solid spending growth at toy and hobby stores (third panel). The surge in overall media spending reinforces that a tailwind exists for content-based merchandise sales. We expect ongoing earnings outperformance to propel a further re-rating in the S&P leisure products index, and reiterate our high-conviction overweight stance. The ticker symbols for the stocks in this index are: BLBG: S5LEPR-HAS, MAT. bca.uses_in_2016_08_31_001_c1 bca.uses_in_2016_08_31_001_c1

U.S. consumption is the strongest economic link. Consumers are benefiting from low fuel costs, historically cheap borrowing rates and increasing capital availability. Wage growth is outpacing nominal GDP growth, consumer income expectations are climbing, underscoring that the barriers to increased consumption are gradually falling. In particular, retailers should benefit if Treasury yields stay subdued and U.S. currency appreciation reduces the cost of imported consumer goods and boost purchasing power. However, it is instructive to dig beneath the surface. Not all retail sales categories are experiencing positive momentum, with some suffering from more acute deflationary pressures than others, and a homogenous recommendation on retailers is no longer appropriate. Broadly, retail sales at discretionary stores are contracting, while growth is evident at non-discretionary stores, and non-store sales continue to boom. The chart highlights our favored retail categories, which generally have positive sales momentum. Bottom Line: a selectivity bullish stance is warranted on retailing equities, please see yesterday's Weekly Report for more details. bca.uses_in_2016_08_30_002_c1 bca.uses_in_2016_08_30_002_c1

We took profits in the S&P software index and downgraded to neutral in January, because the boost to corporate software investment to offset flagging productivity growth looked to have been fully discounted. After a six month consolidation, relative performance has jumped back to this year's highs, but the conditions to sustain a breakout are absent. Software demand is more levered to business investment than consumer spending. In the macro environment we envision, consumption will continue to outpace investment. The rise in the personal savings rate means that there is pent-up consumer spending to be realized as wage inflation recovers. On the flipside, stretched corporate balance sheets and a dearth of sales growth pose significant restrictions to capital spending budgets. Ominously, software sales are already contracting relative to total S&P 500 sales. The software industry's contribution to GDP growth invariably becomes negative, i.e. a drag, when overall capital spending retrenches, as is currently the case. Sales contraction, and profit margin erosion, is not conducive to premium valuations. Cut to underweight and please see yesterday's Weekly Report for more details. The ticker symbols for the stocks in this index are: BLBG-S5SOFT: ADBE, ADSK, CA, CTXS, EA, INTU, MSFT, ORCL, RHT, CRM, SYMC, ATVI. bca.uses_in_2016_08_30_001_c1 bca.uses_in_2016_08_30_001_c1

The equity rally has been in a holding pattern, with some tactical fraying around the edges.

Steel share prices celebrated the introduction of punitive import tariffs earlier this year, but that impact may already be wearing off. The latest data show that U.S. steel imports, while still well below the 2015 peak, have hooked back up, and are rising as a share of domestic production. China's steel prices have plunged, and are well below U.S. prices, a trend that may continue given that Chinese steel production has reaccelerated. Consequently, Chinese steel exports are likely to rise anew, especially given that floor space started is moving laterally and infrastructure spending growth is cooling rapidly (shown inverted, second panel). Less domestic consumption implies increased pressure to export. While U.S. producers may stay somewhat insulated given trade barriers, it will be difficult for U.S. steel prices to rise if prices in the rest of the world are deflating. Balance sheets remain stretched, as measured by historically high net debt/EBITDA ratios, underscoring that risk premiums will increase if low steel prices pressure cash flow. Stay underweight. The ticker symbols for the stocks in this index are: BLBG: S15STEL-NUE, STLD, RS, X, WOR, ATI, CMC, CRS, AKS, HAYN, SXC, TMST, ZEUS. (Part II) Steel Stocks Are Likely To Buckle (Part II) Steel Stocks Are Likely To Buckle

The excitement surrounding steel stocks earlier this year on the back of the liquidity-driven bounce in commodity prices, whiffs of stabilization in Chinese economic growth and new steel import duties is diminishing. We used the rally to reduce positions back to underweight several months ago, as valuations overshot on the back of short covering. We remain concerned that relative performance downside risks have not abated after failing at a key trend line. New orders for steel products continue to contract, signaling that underlying steel commodity prices are at risk of sinking anew. Importantly, new vehicle sales have leveled off, and total construction spending growth has downshifted to almost nil. The implication is that steel demand is likely to stay sluggish in the coming quarters. To make matters worse, China appears likely to ramp up export activity, please see the next Insight. The ticker symbols for the stocks in this index are: BLBG: S15STEL-NUE, STLD, RS, X, WOR, ATI, CMC, CRS, AKS, HAYN, SXC, TMST, ZEUS. bca.uses_in_2016_08_25_001_c1 bca.uses_in_2016_08_25_001_c1

Mental Accounting Bias creates an irrational attraction to yield, while The Halo Effect incentivizes companies to generate yield. Neither phenomenon is sustainable. We identify three sectors to avoid, and two to own.