Soft Drinks

Underweight The S&P soft drinks index has been rallying for the past month after finding its decade low in mid-May. The rally appears to be driven by eroding fears of margin impacts from aluminum tariffs, demand destruction from higher prices to protect profits and general global trade barriers. We would caution that all of these threats are still very much in play. Still, we prefer to focus on other industry fundamentals which remain persistently bearish for the soft drinks industry. Beverage shipments remain deep in contractionary territory while inventories continue to pile up (second power). This unpleasant divergence is corroborated by the recent steep slide in pricing power (third panel), which is now back into decline as beverage makers try to clear backlogs by sharpening their pencils. Meanwhile valuations have been mostly treading water (bottom panel), which to us appears to significantly underappreciate the industry risks. Stay underweight. The ticker symbols for the stocks in this index are: BLBG: S5SOFD - PEP, KO, DPS, MNST. A Relief Rally Should Fizzle A Relief Rally Should Fizzle

Underweight Stocks in the S&P soft drinks index have been reeling in the last few trading sessions as fears the Trump administration’s proposed aluminum tariff will raise costs in an already-beleaguered industry. Despite Commerce Secretary Wilbur Ross’ comments that the cost increases would be “no big deal”, such costs will have to find a way through the P&L, either through price increases or lower margins. With respect to the former, the timing for price increases is inopportune; sales have been contracting for the past year and most of the past three (second panel). Meanwhile, the steep decline in shipments since early last year has proven persistent (bottom panel), suggesting that receding sales are far from turning. These were the reasons behind our mid-summer 2017 downgrade to underweight; that thesis is certainly reinforced with higher input costs. Overall, the proposed tariffs remain uncertain but even the specter of margin pressure should keep share prices bottled up; we reiterate our underweight recommendation. The ticker symbols for the stocks in this index are: BLBG: S5SOFD - PEP, KO, DPS, MNST. Not Sweet Enough Not Sweet Enough

Underweight This summer, we downgraded the S&P soft drinks index to underweight based on a collapse in beverage shipments and its high correlation with relative performance. That decline has since accelerated but even lower volumes have not been enough to reverse the industry's price deflation (second panel). Index heavyweights KO & PEP recently reported declining Q3 revenues and profits, confirming the message that demand is shrinking and earnings will continue to suffer. Valuations too have come down, reflecting the industry's woes (third panel). However, they sport a 21% premium to the S&P 500 despite much worse growth prospects (bottom panel). Given these industry dynamics, we think the valuation slide has further to go; stay underweight. The ticker symbols for the stocks in this index are: BLBG: S5SOFD - PEP, KO, DPS, MNST. CHART 2 CHART 2

The U.S. Census Bureau released their factory shipments and inventories data and the message from beverage makers was bleak. The steep decline in shipments that started at the end of Q1 has accelerated and inventories have continued to pile up (second panel). This has driven the weakest industry pricing power of the last decade as manufacturers clear out backlog (third panel). This clear indication of weakening margins has not been lost on the analyst community and earnings estimates have been falling (top panel). However, relative share prices have been unexpectedly resilient, pushing valuation multiples higher (bottom panel). These multiples fail to discount the sector's future earnings weakness and should herald a hard landing coming out of this earnings season. Stay underweight. The ticker symbols for the stocks in this index are: BLBG: S5SOFD - PEP, KO, DPS, MNST. Not So Refreshing Not So Refreshing

Consumer staples equities in general and beverage stocks in particular have been stellar outperformers this year. Nevertheless, this strength may prove fleeting as our leading profit indicators have all taken a decisive turn for the worse. The biggest risk centers on weakness in beverage shipments, which is a cause for concern given the correlation with relative performance. Our beverage industry activity proxy confirms this bearish message: relative profitability is under attack. There is some hope that a weaker U.S. dollar, especially against emerging market (EM) currencies, may partially neutralize soft domestic consumption. But we are reluctant to forecast an export resurgence, given that EM consumption growth has continued to ease. Adding it up, leading indicators of beverage demand remain muted at a time when industry price deflation has intensified. This is a toxic brew for profitability, and we recommend using recent outperformance to sell down positions to underweight. Downgrade the S&P soft drinks index to underweight. The ticker symbols for the stocks in this index are: BLBG: S5SOFD - PEP, KO, DPS, MNST. Time To Liquidate Beverage Stocks Time To Liquidate Beverage Stocks

Highlights Portfolio Strategy The latest wobble in the financials sector is a buying opportunity, with the exception of the defensive insurance index. Our tactical overweight in utilities has played out. Take profits and downgrade to neutral. Weak beverage operating metrics argue for a reduction in premium valuations. We recommend a full downgrade from overweight to underweight. Recent Changes S&P Utilities - Downgrade to neutral, locking in gains of 1% on this tactical position. S&P Soft Drinks - Downgrade to underweight. Table 1 Unfazed Unfazed Feature The S&P 500 remained undaunted in the face of a geopolitical firestorm last week. Instead, vibrant global growth and easy monetary conditions continue to underpin investor confidence in the durability of the earnings upcycle. Our thesis remains intact: a recovery in top-line growth, powered by both volume and pricing power gains, will generate sufficient profit growth to sustain the equity market overshoot. While actual inflation has surprised to the downside, weighing on inflation expectations (bottom panel, Chart 1), this has not translated into a loss of business sector pricing power. Corporate selling prices have diverged markedly from the Fed's preferred measure of inflation (middle panel, Chart 1), reflecting a goldilocks scenario where more restrictive monetary conditions will not impede the path to improved profitability. In recent research we showed that operating leverage in S&P 500 constituents runs at 1.4x. In other words, a 5% increase in sales results in a 7% rise in operating EPS, based on our regression analysis. While every cycle is different, when revenues initially recover from a slump, as is currently the case, operating leverage can be even higher, with profits often outpacing sales by two or even three times. Since mid-December, both the U.S. dollar and 10-year Treasury yields have fallen in tandem. As a result monetary conditions have eased, reversing the tightening that occurred in the second half of 2016. Our U.S. Monetary Indicator (USMI) and momentum in corporate profit margins are perfectly inversely correlated. The recent downswing in the USMI is bullish for S&P 500 margins (USMI shown inverted, bottom panel, Chart 2). True, a fall in bond yields can also be reflective of a deteriorating economy, such that investors should become worried about profitability. However, the stock-to-bond (S/B) ratio is not signaling any trouble ahead. History shows that the time to worry about the bond market's earnings message is when the S/B ratio contracts (see shaded areas, third panel, Chart 3). Chart 1Corporate Pricing Power Reigns Corporate Pricing Power Reigns Corporate Pricing Power Reigns Chart 2Easy Financial Conditions Boost Margins Easy Financial Conditions Boost Margins Easy Financial Conditions Boost Margins Chart 3Goldilocks Equity Scenario Goldilocks Equity Scenario Goldilocks Equity Scenario In addition, part of the decline in long-term interest rates also reflects a slower expected pace of fed funds rate increases. The bond market doubts the FOMC's 2.125% interest rate estimate for 2018, forecasting a fed funds rate roughly 63bps lower. If the bond market is accurate and the Fed recalibrates its 18-month rate outlook even modestly lower later this week, then the S/B ratio has more upside. This week we reiterate our recent financials sector upgrade to overweight, make two tweaks to our portfolio and downshift our defensive exposure another notch. Financials Are At A Critical Juncture Financials stocks have performed as if the U.S. economy is headed for a protracted slowdown, or even recession. Uncertainty with the U.S. Administration's ability to pass bills and enact reforms, a string of U.S. economic disappointments and related yield curve flattening, and sinking inflation expectations have all weighed on relative performance. Rather than extrapolate recent weakness, our inclination is to view the latest wobble as a buying opportunity. A number of forward looking loan growth indicators suggest that credit and capital formation are on an upward trajectory, which will support ongoing profit outperformance. Chart 4 shows that our U.S. capex indicator is an excellent leading indicator of loan growth, with a forty year track record. Soaring confidence implies a more expansionary mindset, and increased demand for external funds (third panel, Chart 4). Similarly, the ISM survey leads loan growth. Both the ISM manufacturing and services surveys are sending a positive signal (fourth panel, Chart 4). Specifically, our sister U.S. Bond Strategy's credit growth model captures all of these positive forces: the recent nascent recovery in bank credit growth should morph into a sustained recovery in the second half of 2017 (bottom panel, Chart 4). Meanwhile, financial conditions have continued to ease, aided by tightening credit spreads, a decline in oil prices, U.S. dollar softness and rise in equity prices (top panel, Chart 5). Easier monetary conditions should ensure that the recovery in overall corporate sector profits stays on track, thereby sustaining both consumer and corporate credit quality at high levels. It is notable that relative performance and the Bloomberg Financial Conditions Index are positively correlated (second panel, Chart 5). Credit quality is already showing signs of improvement: financials sector ratings migration has swung roughly 50 percentage points since last October (second panel, Chart 6). The implication is that reserve building should not become a profit drag over a cyclical investment horizon. Chart 4Credit Growth##br## Will Pivot Credit Growth Will Pivot Credit Growth Will Pivot Chart 5Easy Monetary Conditions ##br##Are A Boon For Financials Easy Monetary Conditions Are A Boon For Financials Easy Monetary Conditions Are A Boon For Financials Chart 6Financials Catch-Up##br## Phase Looms Financials Catch-Up Phase Looms Financials Catch-Up Phase Looms In sum, as long as the global economic expansion persists, as we expect, then the recent inflation expectations-related selloff in the sector should prove transitory. We continue to recommend above-benchmark exposure to areas with leverage to increased capital formation, with one notable exception in the sector's most defensive component: insurance. Continue To Avoid Insurers While financial companies levered to capital formation and credit creation are well positioned to thrive if the U.S. and global economies continue to improve, the same is not true for the broad S&P insurance index. This is a defensive group with a fairly stable recurring revenue stream that typically thrives when the economy is slowing, the yield curve is flattening and the U.S. dollar is on an upward trajectory. Relative performance has edged higher in concert with the recent yield curve flattening, but as detailed above, we don't expect the latter to continue. Ergo, the only external support for the group is likely to crumble, especially now that the U.S. dollar is softening (Chart 7). If the domestically-focused insurance index could not gain traction throughout the latest U.S. dollar bull market, what will happen if a mild currency depreciation occurs? Based on its own merits, the insurance industry likely heads toward a profit soft patch. The ebb and flow of overall business activity drives revenue growth, particularly in the interest rate-sensitive auto and housing sectors. Chart 8 combines sales growth for the latter two sectors into one series, which has recently slipped into negative territory, warning of a similar fate for insurance top-line growth. Consumer spending on insurance products is also contracting relative to total spending (Chart 8), corroborating the cautious message from housing and autos. There are also cracks forming in pricing power. The CPI for motor vehicle insurance remains robust, but that of household tenants insurance has sunk into the deflation zone. If the hard market turns soft, it will further undermine underwriting premium growth. To make matters worse, insurance companies have been on a hiring binge for the past several years. Headcount exploded higher beginning in 2014, and continues to make new highs. Rising cost structures coincided with the downturn in insurance book value growth (Chart 9). Book values have recently started to shrink, with little prospect for a reversal unless labor costs ease and/or underwriting activity revives. As a result, our preference is to focus exposure on non-insurance financials, as insurance remains a high-conviction underweight. Chart 7'Dollar ##br##Trouble' Dollar Trouble' Dollar Trouble' Chart 8Pricing ##br##Power Blues Pricing Power Blues Pricing Power Blues Chart 9Beware The Bull Market ##br## In Insurance Employment Beware The Bull Market In Insurance Employment Beware The Bull Market In Insurance Employment Book Profits In Utilities In early-April we upgraded the S&P utilities sector to a tactical (1-3 month) overweight courtesy of five key drivers that have now largely played out.1 As a result, we are booking profits of 1% and downgrading to a benchmark allocation. The U.S. economy is on the cusp of a capex revival. While Q1/2017 GDP growth was unduly weak, investment spending was a bright spot. Our U.S. Capex Indicator has accelerated sharply, signaling that investment should continue to gain traction. Historically, business spending and utilities relative performance have been inversely correlated (the Capex Indicator is shown inverted, top panel, Chart 10). Similarly, the composite ISM export index has recently catapulted to the highest level since the late-1990s. Should the U.S. dollar continue to depreciate, U.S. exporters will remain busy filling foreign orders. That is a relative performance drag for the domestically-exposed utilities sector (ISM exports shown inverted, bottom panel, Chart 10). Meanwhile, electricity production growth has crested and natural gas price inflation has rolled over, suggesting that pricing power gains have peaked (Chart 11). The implication is that there will be no earnings follow through to support the recent breakout attempt (third panel, Chart 12). Chart 10Capex Revival Is Bearish For Utilities Capex Revival Is Bearish For Utilities Capex Revival Is Bearish For Utilities Chart 11Soft Demand With Weak Selling Prices Soft Demand With Weak Selling Prices Soft Demand With Weak Selling Prices Chart 12Why Pay Up For Lack Of EPS Follow Through? Why Pay Up For Lack Of EPS Follow Through? Why Pay Up For Lack Of EPS Follow Through? Importantly, the total return of the bond-to-stock ratio continues to contract. While both stocks and bond prices have risen in tandem of late, persistent stock market outperformance warns that flows into this fixed income proxy will soon peter out (Chart 12). Thus, in the absence of an earnings acceleration, it will be difficult to sustain premium valuations (bottom panel, Chart 12). In sum, utilities leading profit indicators have crested and all five of the driving forces behind our tactical overweight recommendation have largely transpired. Bottom Line: Execute the downgrade alert and book 1% profits since our tactical overweight of the S&P utilities sector, initiated in early-April. Time To Liquidate Beverage Stocks Consumer staples equities in general and beverage stocks in particular have been stellar outperformers this year. Nevertheless, this strength may prove fleeting in the absence of a revival in relative profit fortunes. Since the mid-1990s, relative performance has followed the ebb and flow of relative forward profit estimates. However, a gap has opened, as analyst estimates have continued to drift lower as share prices have climbed (top panel, Chart 13). The gravitational pull from fading earnings confidence may be too powerful to overcome over the next six months, given that our leading profit indicators have all taken a decisive turn for the worse. There is a rising risk that premium valuations will normalize (bottom panel, Chart 13). Instead, household products and packaged foods stocks offer a better risk/reward tradeoff. The biggest risk that we first identified in March centers around beverage shipments. The top panel of Chart 14 shows that industry shipments have plunged on the back of anemic end-demand. Shipment weakness is cause for concern given the correlation with relative performance. Chart 13Mind The Gap Mind The Gap Mind The Gap Chart 14Beverage Deflation... Beverage Deflation… Beverage Deflation… Our beverage industry activity proxy confirms this bearish message: relative profitability is under attack (middle panel, Chart 14). Worrisomely, soft drink manufacturers have tried hard to arrest the fall in shipments via steep price concessions (third panel, Chart 14). Even price deflation has been unable to reverse the contraction in industry volumes. If S&P soft drink sales continue to soften on the back of both volume and price cuts, then profit margins will take a hit (third panel, Chart 15). True, input cost inflation remains well contained, as both ethylene and raw food commodity prices are non-threatening. Moreover, labor cost inflation is subdued. Still, history shows that deflation typically leads to a margin squeeze. There is some hope that the export relief valve may partially neutralize soft domestic consumption. Consumer goods exports have contracted, but the depreciation in the U.S. dollar, especially against emerging market (EM) currencies, provides a glimmer of light that a turnaround lies ahead (third panel, Chart 16). But we are reluctant to forecast an export resurgence, given that EM consumption growth has continued to ease. Chart 16 shows that beverage sales growth closely follows the trend in real Asian retail sales, and the current message is bearish. Chart 15Mind The Gap ...Will Weigh On Profit Margins ...Will Weigh On Profit Margins Chart 16Do Not Bet On An Export-Led Recovery Do Not Bet On An Export-Led Recovery Do Not Bet On An Export-Led Recovery Adding it up, leading indicators of beverage demand remain muted (second panel, Chart 16), at a time when industry price deflation has intensified. This is a toxic brew for profitability, and we recommend using recent outperformance and sell down positions to underweight. Bottom Line: Downgrade the S&P soft drinks index to underweight. 1 Please see BCA U.S. Equity Strategy Weekly Report "Great Expectations?", dated April 3, 2017, available at uses.bcaresearch.com Current Recommendations Current Trades Size And Style Views Favor small over large caps and stay neutral growth over value.

Highlights Portfolio Strategy A window has opened up for utilities outperformance. Upgrade to overweight on a short-term (1-3 month) view. Leading indicators of beverage sales have improved, heralding an upgrading in depressed expectations. Stay overweight. The pullback in consumer finance stocks appears to be contagion from the overall financial sector selloff than a reflection of deteriorating industry-specific fundamentals. Buy on weakness. Recent Changes S&P Utilities - Boost to overweight from neutral on a tactical basis. Table 1 Great Expectations? Great Expectations? Feature Our view remains that stocks are in a consolidation phase, waiting for economic/profit confirmation that earnings will grow into the latest valuation expansion. Thin equity market risk premia can be justified if the economy has embarked on an extended and strong non-inflationary growth path that will spawn robust corporate profitability. Chart 1A Second Half Squeeze? A Second Half Squeeze? A Second Half Squeeze? On this note, the third mini-economic up-cycle since the Great Recession has been underway since last year. The first two bursts of economic strength fizzled quickly, eventually requiring a new dose of stimulus to reinvigorate growth. The current up-cycle may have more legs given that the rest of the world is now participating and the U.S. economy at full employment, but it would be dangerous to become complacent. The stock-to-bond ratio has crested on a growth rate basis, and its mean reversion properties suggest that key macro gauges such as the ISM index may cool as the year progresses (Chart 1). Odds of growth-propelling fiscal stimulus, that equities have already bought and paid for, may now fade following Congress' failure to move on health care reform. Total bank credit growth is decelerating on a broad basis. Chart 1 shows that of the 8 major bank loan categories, only 1 has a positive credit impulse (the annual change in the 52-week rate of change), the other 7 are negative, i.e. it isn't simply C&I loan weakness driving the credit deceleration. Traditionally, credit and economic growth move together, so the current gap warrants close attention. Meanwhile, the reflationary impulse over the past 18 months from China is set to fade as the authorities tap the brakes, particularly in the housing market, which may throw a wrench into new construction. Chinese property prices have been especially correlated with global economic up-cycles. Real estate inflation downturns have been important global economic signals (Chart 1). Consequently, the second half of the year may 'feel' slower from a growth perspective and challenge the reflation hypothesis. Some trepidation about the durability/breadth of the economic expansion is becoming evident in internal market behavior. Our Intermediate Equity Indicator (IEI) has continued to weaken as breadth and participation thin (Chart 2). If the IEI drops below zero, the odds of a meaningful pullback will rise substantially. Keep in mind there is a lot of air between the S&P 500 index and its 40-week moving average. The number of S&P 500 groups with a positive 52-week rate of change has pulled back to post-Great Recession lows (Chart 2). Last week we showed a composite of relative industry and sector performance that also heralded a choppy period ahead for the broad averages. All of these factors suggest that a tactical consolidation needs time to play out, especially with first quarter reporting season fast approaching and optimism in the outlook bursting at the seams. While trading sentiment is not overly stretched, the truest measure of sentiment is asset valuations and expectations. On this front, our Global Economic Sentiment Index, which contrasts equity and government bond valuations in the major economies, has reached the 'extreme optimism' zone (Chart 3, middle panel). Such a reading does not automatically foretell of an imminent major equity peak, but reinforces that there is little margin for disappointment. Chart 2Deteriorating Internals Deteriorating Internals Deteriorating Internals Chart 3Early Signs Of Overconfidence? Early Signs Of Overconfidence? Early Signs Of Overconfidence? In addition, the trend in analyst earnings expectations is also consistent with an overriding theme of exuberance. Cyclical earnings estimates have tentatively peaked after a steep upgrade over the last few quarters, and are now sitting below 5-year growth expectations, suggesting overwhelming confidence in the longevity of the expansion. The last three times that cyclical (12-month) profit growth estimates diverged negatively from lofty long-term estimates was in 2000, 2007 and 2015 (Chart 3). Each episode coincided with ebullient global economic sentiment, and heralded market turbulence, with varying lags. The point is that when financial conditions tighten enough to undermine the cyclical growth outlook but fail to dent conviction in the long-term outlook, it is a signal of overconfidence. The good news is that financial conditions have remained historically easy and should only tighten gradually, such that the risk of a policy-induced slowdown is not acute. In sum, we expect the tactical consolidation phase to persist, especially if economic momentum cools. Exuberant expectations argue for a digestion phase, which should continue to broadly support defensive over cyclical sector positioning, a stance that has paid off nicely since late last year. We may look to selectively increase cyclical and financial sector exposure in the coming weeks if the U.S. dollar remains tame and inflation expectations perk back up, but for now, we are making a tactical addition to the defensive side of the ledger. Utilities Are Powering Up We booked sizable gains in the S&P utilities index and downgraded to neutral last summer, because of our view that bond yields were bottoming on the back of economic stabilization. Since then, relative performance collapsed by 20%, but it has recently started showing some signs of life. Is it time to re-enter this overweight position on a tactical basis? The short answer is yes. There are five reasons to buy utilities at the current juncture with a tactical (1-3 month) time horizon. A possible cooling in economic momentum will redirect capital into the sector. Last week we highlighted that the economically-sensitive transportation index may be heralding mean reversion in key activity gauges, such as the ISM manufacturing index (Chart 4). If the run of positive economic surprises reverses, utilities stocks should receive a sizeable relative performance boost. Transport stock underperformance typically means utility stock outperformance (Chart 4, bottom panel). A cycle-on-cycle analysis of relative utilities performance and the ISM manufacturing survey reveals that is pays to overweight utilities when the latter hits the current level. This has occurred seven times since the early 1990s, and the S&P utilities sector outperformed in the subsequent 3 and 6 months by an average of 3 and 5%, respectively. Only one period generated negative returns (Table 2). Chart 4Utilities Win When Transports Lose Utilities Win When Transports Lose Utilities Win When Transports Lose Table 2Contrary Alert: Buy Utilities Great Expectations? Great Expectations? Market-based inflation expectations have crested, aided by the dip in oil prices. Relative share prices have been inversely correlated with inflation expectations, owing to the link to long-dated Treasury yields. Importantly, the University of Michigan's survey inflation expectations, both short and long term, have been drifting lower signaling that the recent backup in CPI headline inflation will likely prove transitory (inflation expectations shown inverted, Chart 5). The flattening yield curve is also sending a tactical buy signal for utilities stocks (shown inverted, Chart 5). Natural gas prices are strengthening. Nat gas prices are the marginal price setter for non-regulated utilities, and the recent price spike has boosted utilities pricing power. Sell-side analysts have taken notice, aggressively ratcheting EPS numbers higher. Nevertheless, the relative EPS growth bar still remains low, signaling that a relative profit outperformance period looms (Chart 6). Chart 5External Support As... External Support As... External Support As... Chart 6... Earnings Recover ... Earnings Recover ... Earnings Recover One risk to our tactically bullish utilities view is stagnant electricity generation growth. However, if overall output growth recedes in the next quarter or two, then the non-cyclical power demand profile will shine through, offsetting low utility utilization rates in absolute terms. Bottom Line: There is scope for a playable relative performance rally in the coming one-to-three months. Boost the niche S&P utilities sector to overweight. Soft Drinks Are About To Pop Indiscriminate selling of all consumer staples immediately after the Trump victory restored value in a number of defensive consumer groups. They have stealthily outperformed for most of this year. Chart 7 shows a number of valuation yardsticks. Soft drink stocks are yielding more than both 10-year Treasurys and the broad market. Similarly, the relative P/S and P/E ratios have dipped comfortably below their respective historical means. From a technical standpoint, relative share price momentum has been pushed to a bearish extreme (Chart 7). Against this valuation and technical backdrop, any whiff of operating traction should trigger a playable outperformance phase. Industry pricing power has rebounded smartly, exiting the deflation zone (Chart 8). This firming in selling prices appears to be demand driven. Growth in relative consumer outlays on food and non-alcoholic beverages has improved. Actual industry sales growth has returned to positive territory and beverage output growth is outpacing other non-durable goods industries (Chart 8). While export trends have been a sore spot for beverage companies, the tide should soon turn. The greenback has depreciated versus emerging market (EM) currencies since mid-December, permitting EM central banks to ease monetary policy. That heralds a recovery in consumer goods exports and a reversal of negative translation FX effects (Chart 9, middle panel). Chart 7Cheap And Washed Out Cheap And Washed Out Cheap And Washed Out Chart 8Inflection Point Inflection Point Inflection Point Chart 9Export Drag Should Reverse Export Drag Should Reverse Export Drag Should Reverse The improvement in top-line leading indicators is particularly noteworthy given that cost inflation remains muted. Food input prices are contracting and ethylene prices, a primary packaging ingredient, are also deflating. With headcount under control (Chart 9, bottom panel), there is scope for margin expansion at a time when overall profit margins face a steady squeeze from rising wage inflation. This brightening backdrop, especially in relative terms, has not yet been embraced by the analyst community. Not only are earnings slated to trail the broad market by 7% in the coming year, but 5-year relative EPS growth has plummeted to all-time lows. Such pessimism is unwarranted. All of this implies that while recent beverage shipment growth has been soft, a recovery is likely as the year progresses. That will set the stage for a series of positive surprises, supporting share price outperformance. Bottom Line: The compellingly valued S&P soft drinks index has troughed and has a very attractive reward/risk profile. Were we not already overweight, we would lift exposure to above benchmark today. The ticker symbols for the stocks in the S&P soft drinks index are: BLBG: S5SOFD-KO, PEP, MNST, DPS. Consumer Finance: Cast Aside, But For No Good Reason Like all financials, consumer finance stocks have underperformed the broad market in recent weeks. High intra-financial sector correlations are understandable early in a corrective phase, especially given the magnitude of the initial post-election rally. However, as time passes, correlations should recede because significant discrepancies exist among industry profit drivers. For instance, any meaningful broad market correction could undermine capital markets activity via reduced appetite for new equity issues, less M&A activity and smaller trading fees, taking a bite out of investment banking profits. Elsewhere, banks have been riding hopes for higher net interest margins and an easing regulatory burden. However, without any corresponding improvement in credit growth they are now giving back those gains because bond yields have stalled, the yield curve has narrowed and expectations for deregulation are being watered down to a dilution of terms These factors justify the pullback in both banks and capital markets stocks, even if temporary. On the flipside, the consumer finance group has also been dragged down, even though leading indicators of profitability have continued to improve. As shown in past research, the credit card interest rate spread has low sensitivity to shifts in the yield curve. As such, receivables growth matters more to profits than the slope of the yield curve. Whether consumers embark on debt-financed consumption is heavily dependent on job security, debt-servicing costs, and household wealth. When consumer comfort rises, the personal savings rate tends to decline, indicating a greater propensity to spend. Household net worth has set a new all time high on the back of buoyant financial markets and recovery in house prices (Chart 10). Debt service payments remain historically depressed as a share of disposable income, underscoring that the means to re-leverage exist (Chart 10). Typically credit card charge-offs stay muted until well after debt servicing requirements hit a much higher level, either through reduced incomes or higher interest rates, or a combination of the two. At the moment, both are working in favor of credit quality, not against it. In fact, house prices have reaccelerated sharply in the past few months, which heralds share price outperformance (Chart 11, top panel). Moreover, the steady increase in housing starts bodes well for additional gains in outlays on durable goods, a positive omen for consumer credit demand. Chart 10Credit Quality Remains Strong Credit Quality Remains Strong Credit Quality Remains Strong Chart 11Bullish Leading Indicators Bullish Leading Indicators Bullish Leading Indicators The latter is already growing at a solid clip, in contrast with other lending categories such as C&I loan growth (Chart 11), which is weak and dragging down total bank credit. The surge in consumer income expectations points to an expanded appetite for debt (Chart 11). Consequently, the sell-off in the S&P consumer finance index should be treated as indiscriminate contagion from the rest of the financials sector rather than a reflection of deteriorating fundamentals. Recent value creation represents a buying opportunity. Bottom Line: Stick with a high-conviction overweight in the S&P consumer finance index. The ticker symbols for the stocks in the S&P consumer index are: BLBG: S5CFINX-AXP, COF, DFS, SYF, NAVI. Current Recommendations Current Trades Size And Style Views Favor small over large caps and stay neutral growth over value.

The sudden economic exuberance following the Trump election victory has caused a flight out of traditional safe havens that looks to have gone too far. For instance, consumer products stocks (household products, beverages and packaged food) are now trading below the broad market P/E multiple, in aggregate, on a trailing 12-month basis. The chart shows that forward relative returns have typically been very robust when the group trades at a discount to the market. What could go wrong? History shows that a period of stable and strong GDP growth can cause discounted valuations to persist. Pricing in such an outlook at this juncture is overly optimistic, given the unknown fallout from a strong U.S. dollar on the rest of the world, trade uncertainty, and potential financial strains in the heavily indebted corporate sector as a consequence of rising bond yields. Keep in mind that the consumer products has a positive correlation with the U.S. dollar (top panel). We would be buyers on recent share price weakness. bca.uses_in_2016_11_30_001_c1 bca.uses_in_2016_11_30_001_c1

Consumer products stocks are likely to move to an even larger valuation premium before the cyclical outperformance phase ends.

Beverage industry profit results have shown the negative impact of the previously strong U.S. dollar, causing some profit-taking in related shares. Nevertheless, underlying earnings fundamentals remain sound, and the currency should soon cease to be a drag. As a non-durable goods industry enjoying comparatively short sales cycles, beverages should be among the first beneficiaries of the recent depreciation in the U.S. dollar, particularly again against emerging market currencies. The chart shows that U.S. consumer goods exports have already rebounded strongly. That is corroborated by healthy shipment growth (top panel), and resurgent pricing power. These trends are consistent with decent top-line performance, which should translate into higher profits, given that labor and other input cost inflation is in decline (bottom panel). We reiterate our high-conviction overweight. The ticker symbols for the stocks in this index are: BLBG: - S5SOFTD, KO, PEP, MNST, DPS, CCE. Beverages Fall Flat Beverages Fall Flat